The pandemic is forcing many companies to cut expenses. Many business crises require tightening the belt. But if you must cut costs, do so in the context of specific aims and criteria beyond helping the bottom line. Otherwise, you’ve reduced your future competitiveness. Case in point. Kraft. Kraft split itself into two businesses in 2012, one an international snack and confection foods company (Mondelēz International, Inc.) and the other (retaining the Kraft brand) the North American grocery item business, consisting of cheese, Oscar Mayer deli meats, etc. In 2015, Heinz acquired Kraft. Kraft Heinz’s share value has dropped by more than half since the merger. One would think that the synergies between the two grocery-channel based businesses would lead to rising value. What happened? The answer is simple. Kraft Heinz cut costs, then cut costs, then cut costs yet again in an attempt…
We need leadership, not more hubris.
We have many words for leadership, a trait desperately needed to surface solutions to today’s multiple crises: the pandemic, climate change, economic recession, inequality, and social unrest. We also need leadership to rally people around whatever solutions eventually arise. The opposite of leadership, to me, is hubris, and we are observing way too much of it during today’s crises. Hubris is an arrogance, a bold audacity, an overblown impression of one’s own importance. Hubris is also the opposite of respectfulness, which is at the heart of effective leadership. Respectfulness-in-action is challenging another’s behaviors but not making assumptions about the underlying motives. So is seeing the value in every human, from janitor to Board Chair, from the asylum seeker to the esteemed citizen, and acting in support of each person’s worth. Successful leaders tell the truth, as the respect of others demands we are…
Am I a good citizen?
I have always felt that my life rests on strong shoulders. Two of my grandparents, as well as two great grandparents, emigrated from Europe for a better life. When I met distant cousins in Lithuania and Ireland in 2001, it helped me understand that while my days are no more filled with love, they are far easier than theirs. Born in 1951, I was the start of a wave of women in non-traditional roles. Teachers who believed in my intelligence and ambition offered still other shoulders. So did a dad who wanted his daughters to have a degree to fall back on should we get divorced or widowed. Perhaps the strongest shoulders, however, are those of the people who forged our nation into the imperfect but evolving union it is today. What do I owe these people and my fellow citizens? What is…
Why we should all be depressed, not just Michelle Obama
Michelle Obama is experiencing mild depression. If she can feel depressed, I feel better about my own malaise, especially about the state of the US economy. Without additional fiscal stimulus, we will experience an economic depression, a situation where the economy lacks its own ability to recover. There are other things to feel terrible about – unnecessary deaths, inequality, school-age children falling behind, and another generation likely to incur long-term effects from sustained, high unemployment. All these painful experiences are worsened as the economy tanks further. It’s helpful to remember Macroeconomics 101. The level of our nation’s Gross Domestic Product (essentially our national income) depends on the addition of four terms. Consumption of disposable goods like food, entertainment, and clothing. It is the dominant majority of our GDP, coming in at about 69% in Q2 of 2020 GDP. Government spending on things like…
Note to progressives: Drop the word socialism and you’ll win more voters
Bernie Sanders is a good man who unfortunately did no one a favor, including himself, by branding himself a socialist. He isn’t one according to the standard definition of socialism, which is a system where the government owns the means of production (such as factories, agricultural fields, and hospitals). Whether Bernie says it or not, he believes in capitalism as an economic system. He just wants to distribute the wealth generated by capitalism more fairly. For decades, capitalist governments in Western Europe have been ensuring everyone has healthcare, access to vocational training, various safety nets, and often free college. My husband has been working with companies in the capitalist systems of Europe for the last 40 years. The more progressive ones have often been called “welfare states,” a label Europeans embrace to communicate demonstrated concern over the welfare of their people. (That label…
Strategic Inflection Points brought to you by COVID-19
Andy Grove, the talented and legendary Intel leader, defined the term, “Strategic Inflection Points.” All leaders must embrace his recommendation to pay keen attention to such times in a company’s life. React too late, and your business will not catch up. In his words, strategic inflection points capture “what happens to a business when a significant change takes place in its competitive environment. A major change due to introduction of new technologies. A major change due to the introduction of a different regulatory environment. The major change can be simply a change in the customers’ values, a change in what customers prefer. Almost always, it hits the corporation in such a way that those of us in senior management are among the last ones to notice. What is common to all of them and what is key is that they require a fundamental…
Are we facing a V, U, or L-shaped economic future?
Will we have a V, U, or L future? Since the 2008 deep recession, we’ve had an upward movement of Gross Domestic Product and other measures of economic well-being. Growing income inequality and too-low wages were notable criticisms. But even these issues were being addressed. After all, there is no better anti-poverty program than a strong economy. Then came the COVID-19 pandemic. A business owner friend said it’s like a boxing match Round One when the first punch is a bout-ending knockout. He has never seen such a sudden downturn in his many years as a business-to-business CEO and owner. What will our national growth rate look like in the months and years ahead? There are three potential outcomes for the nation, a V-pattern (rapid recovery to pre-pandemic levels), U-pattern (slump followed by recovery), or an L-pattern (the economy stays depressed for years…
5 ways to keep your brand relevant
Your business can do many vital things well. High customer satisfaction ratings. High quality at a competitive price point. Great customer experience. But if you become irrelevant to the tastes, interests, and requirements of customers, all that “right stuff” won’t matter. Therefore you must understand where markets are headed, not just what’s relevant today. Let’s think about some current trends and imagine their impact by flashing forward 30 years when the last year of the baby boomer cohort (those born in 1964) turns 96. Will gas-powered cars be relevant? Family farms (sadly)? Long-haul truck drivers? Landline phones? Printed newspapers? Going to a doctor’s office for a simple exam? Single-use plastics outside medical markets? Leaders managing brands do the work of future forecasting because they want to evolve their offering to remain relevant. When leaders fail to do so, their brand (and often company)…
Why changing healthcare policy is so messy: Part One
The market mechanism is a remarkable process. Buyers and sellers exchange money in an open system that produces prices and production levels to equate supply and demand. (Also known as Keynes’ invisible hand, the market mechanism is an alternative to central planning.) Chinese leaders added the market mechanism to its communist political system, and economic growth skyrocketed. In theory, the market mechanism leads to an ideal allocation of goods, services and workers’ efforts for society. In practice, ideal output misses the mark when prices fail to reflect societal benefits and costs, consumers are not well-informed, or monopolistic-like power exists. One area where the market mechanism often fails is healthcare. A healthy population benefits everyone, from employers in need of a productive workforce to the government (and taxpayers) who cover the costs of the social safety net to each of us as individuals…
Facts, false facts, or both?
As the clock turns from 11:59:59 PM to 12:00:00 AM, we pass from one date to another. Two sides of midnight, as I like to say. The two times have different spaces on a calendar, but they are almost precisely the same time. I’ve been thinking a lot about two sides of the same thing as I listen to the debate around impeachment and share notes with my friend Jonathan Barry, a brilliant Republican. He regularly has a different reaction than my own to an op-ed column about impeachment. “Uneducated,” “hypnotized by Fox News,” “ignorant,” and other words Democrats use to dismiss Republicans cannot be used with Jonathan (or many other Republican friends and colleagues). Both the GOP and the Democrats have said in public, “The facts speak for themselves.” Yet both sides have reached very different conclusions. How do our political…