In thinking strategically, your organization should not be defined by “what” it does but rather by your organization’s deeper purpose. And success in the marketplace depends on how effectively you deploy your existing and potential skills, assets and knowledge to achieve that purpose. This broader view is essential, as in today’s markets your organization’s competitive strength is determined first and foremost by its business model and not merely the specific products and services it offers. With a broader view of your organization, we help your leadership team better understand your current business model, identify how much business model innovation is needed to help you thrive in the marketplace, and prioritize efforts to evolve and build new business models. Our work often involves market research, which, along with our experience and innovative thinking, bring fresh insights into building winning business models.
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