Every industry has its Walmart. If you can’t or don’t want to be your industry’s Walmart, becoming its Sears or K-Mart could be fatal. In today’s commoditized business climate, business model innovation is essential. Beyond Price's holistic and rigorous step-by-step guide uniquely identifies and integrates best practices in business model strategy and change management – arming your team with a methodology needed to innovate your business model. With Beyond Price as your guide, you’ll build a differentiated business model, offering a compelling and hard-to- copy value-promise, new growth platforms and best-in-industry operating profits. Beyond Price is far more than a business model canvas. It is a step-by-step deep, methodical process to innovate your business model.