If you are selling “what you do,” and not “how you benefit targeted customers,” your brand needs repositioning. We work with your leadership team and creative talent to define an actionable and measurable value promise that will convey to customers why they will benefit from doing business with you. The value promise also helps associates understand how they contribute to brand differentiation, creating the alignment you need to build an authentic brand. In today’s social media world, anything but an authentic brand is labeled “spin.” For organizations with multiple brands or non-adjacent growth opportunity, we are experienced in designing brand architecture.