P&G leader Arthur Jones once said, “All organizations are perfectly designed to get the results they get!” This truism should be tattooed on every leader’s chest so that one glimpse in the morning mirror reminds them of the CEO’s responsibility. If they don’t like their organizational results, they must change the underlying design that created them. After closing 40 stores last year, Macy’s recently announced it plans to shut down another 100 this year. Its CEO blamed a change in the retail environment, taking no responsibility himself for Macy’s poor showing. Hmm. A CEO that increased Macy’s borrowings to buy back its stock, as the corporation did last year, has a lot of explaining to do. Frankly, I am mad at Macy’s. The company pursued an acquisition strategy that rolled up iconic regional department stores to leverage advertising, purchasing power, and back…
How Lyft can surpass Uber
My daughter, Lauren Christianson, does experiential marketing out of an agency (Cunning) in NYC, producing events for clients such as ride-share company Lyft, Uber’s main competitor. Experiential marketing immerses customers in the brand’s promise, such as Lyft’s fun and irreverent brand personality. This past Halloween, for example, Lauren used special effects make-up artists to transform actors in San Francisco and New York City into zombies. People could request Lyft Zombie Mode and have a zombie delivered to their gathering. Other recent work includes Lyft Ghost Mode, a promotion for the new Ghostbusters movie, where users could take a ride in an Ecto-1 vehicle. (See picture.) There was also Lyft Jazz Mode at the New Orleans Jazz and Heritage Festival, where riders could order a vehicle with live jazz musicians playing. Both companies are networks (also called two-sided markets) — digital platforms enabling individual…