Our two political parties each champion a set of recommended economic policies. For the GOP, tax cuts are always helpful. For the Democrats, not so much—but government spending can solve a lot of problems. As an economist, the rigidity of political views – not just among the politicians but their distinct tribes of voters – dismays me. Why? Because different contexts demand different solutions. In early 2009, Captain Sullenberger went against traditional thinking when he safely landed an Airbus A320 on the Hudson Bay after it hit a flock of birds, cutting off all engine power. He didn’t follow standard procedures because he and co-pilot, Jeffrey Skiles, recognized the uniqueness of the situation. An economy is a far more complex system than a plane and its interaction with air. With any complex system, physics proves that starting conditions matter for what you do…
Five mistakes to avoid in your brand’s experiential marketing effort
With the pandemic easing in most of the US, brands are increasing their marketing budgets. It’s no wonder that some of that spending is focused on providing people with experiences (vs. advertisements). After all, we customers have been hunkered inside for more than a year. We’re approaching outdoor events as Rip Van Winkle reacted after being asleep for a long spell — eyes and hearts wide open to anything. As with all marketing efforts, there are ways to do experiences right and ways to do them wrong. For the latter, we need to look no further than the North Face X Gucci “Pit Stop” that was part of the 2021 Desert X event based in Palm Springs, California. Desert X presents art installations across 40 miles of the breathtaking Coachella Valley. This year, the event sought “to explore the idea of the desert…