I had occasion this week to look at a number of different frameworks containing questions that help you design and innovate business models, each one developed by an insightful strategist and each offering advantages. While they varied in details, there was a singular logic that leaders, charged with ensuring their company is competing with winning business models, could benefit from. To illustrate, a story might fit the bill. All Pleasant Rowland’s advisors argued against her desired channel strategy. A former schoolteacher turned grade-school textbook writer, Rowland wanted to create a doll that would help mothers keep their daughters’ attitudes and dress younger, longer. An aunt herself, Rowland had observed how contemporary culture encouraged girls to consider make-up and the like at earlier ages than had Rowland. Rowland wanted to sell the doll through direct marketing (just catalogues at the time) in lieu of…