The last chapter in my book “Beyond Price” focuses on culture change as a key mechanism for realizing the growth potential of new business models. Business model specialist Patrick Stahler also emphasizes values and the culture they create. Chicago-area’s Tasty Catering provides an excellent demonstration of our arguments. Tasty Catering has an ambitious goal: being one of the best-known and most highly regarded companies in their industry. The Chicago-based company, which employs over 70 full-time and 150 part-time seasonal workers, is well on its way to realizing that vision.   Inc. Magazine Best Top Workplaces, Wall Street Journal Best Small Workplaces, and Catering Magazine awards, among others, cover one wall. The secret of Tasty Catering’s success lies in the company’s culture of individual excellence and initiative, aligned around a shared aim of customer delight. Sound business practices with a customer focus Brothers Tom, Kevin…