The loss was set in motion years ago. Still, it was hard to see my favorite airline, Midwest Express, lose the last vestige of its identity today, its name. It’s recent acquirer, Republic Airlines, also owns Frontier airlines. Republic wisely decided it could not afford to invest in two brands and Frontier better defines the combined companies. “The best care in the air,” Midwest’s brand promise, was not spin. First-class sized seats, food you’d enjoy on land and friendly service, complete with freshly baked and still warm chocolate chip cookies garnered industry awards year after year. An airline started by a corporation understood how frustrating business travel is and found a solution for frequent travelers. In every industry there are new entrants and established players driving the market lower in terms of prices and oftentimes (as in airlines) benefits. If you lack the…