Innovation is to this century what quality and efficiency were to the second half of the last century – the dominant focus organizations adopted to improve business results. From a macroeconomic perspective, the shift is welcomed. We need new-to-market industries and jobs to replace those lost to the decades-long, relentless, job-destroying drive for reducing waste and increasing efficiency. But a commitment to innovation and successful innovation can be miles apart. How can leaders best bridge the divide? Marissa Mayer, senior leader of Google’s search business and one of the company’s longest tenured employees, shared her company’s innovation formula at the University of Wisconsin Madison’s E-Business Consortium’s 2010 Business Best Practices & Emerging Technologies Conference. Founded in 1998, the UWEBC brings together leading Wisconsin companies to focus on thought leadership, business best practices and emerging technologies related to E-commerce.  Each year, the UWEBC provides…