What does the US health care crisis have in common with Delta Airline’s recent decision to stop serving 24 small cities? Both speak to the need for new business models to improve an overall system’s ability to meet diverse customer needs. Consider Delta Airlines. With rising fuel prices, Delta is cutting service to focus on routes with the highest revenue per plane. Small communities unable to fill seats and meet profit requirements will end up on the chopping block, a situation facing Pierre, South Dakota. With federal subsidies for serving small markets likely to fall as government deficits worsen, who can blame Delta? The business model for serving customers accessing 29 major US airline hubs (Delta’s core market) should be different than those serving other travelers. Delta’s announcement communicates, “We don’t have a good business model for Pierre and its peers. Let a…