Will Web 3.0 shatter axioms behind your current business model? I am writing from in the future, thanks to a day with the University of Wisconsin Madison’s E-business Consortium conference. Experts are presenting the implications of Web 3.0 for marketing, supply chain management, IT infrastructure and information security. Aged-old assumptions underlying many business models no longer hold true as Web 3.0 tec hnology changes how we communicate and communications infrastructures. First, for the uninformed (count me in) – Web 1.0 – One-way Internet sites for commerce. 10M users. Gave birth to Amazon and other on-line retailers and information sites. Web 2.0 – Two-way conversations. 100M users. Gave birth to Facebook/Linked-in and collaboration. Web 3.0 – Real time instant communication. 1B users and rising. Started in 2006, it gave birth to Twitter, video, location-aware applications and cloud computing. So what? Web 3.0 will obsolete…
The New Normal
In an earlier post I discussed P&G’s experimentation with lower cost offerings. The company’s recent analyst call confirms management’s commitment to chase the growing pool of frugal buyers, a response to what the P&G CEO’s calls “the new normal.” On a recent shopping trip with my daughter in advance of her return to college I easily identified other companies that “get” and do not get the new normal. BBCG, the brand my daughter yearns for yet cannot afford (unless there is a really great sale or a birthday check is in her hand) significantly lowered its entry price points on this season’s clothes. Same great look and high quality, and what I suspect is a less expensive fabric and simpler lines to sew. The saleswoman at SAKS (where we ended up after outlet stores turned up no shoes that fit) reminded us that…