Is your strategic planning designed to fuel growth? Unknowingly and all too often, the answer for leadership teams is “No.” When strategic plans, effectively executed, fail to drive growth a number of root causes are usually at work. Leaders view strategic planning as the process for achieving next year’s revenue goals.  Every organization needs a process for resource allocation to achieve annual financial targets. But when you start strategic planning as that exercise, you end up with largely incremental improvements that get quickly copied by competitors. True strategic planning is a design process in which you assess the strength of your business models in light of a changing external environment and identify: New business model experiments Innovations to existing business models, not merely incremental improvements Strategies to strengthen the competency, process, technology and solution platforms that your business models leverage. All markets get…