Will Web 3.0 shatter axioms behind your current business model? I am writing from in the future, thanks to a day with the University of Wisconsin Madison’s E-business Consortium conference. Experts are presenting the implications of Web 3.0 for marketing, supply chain management, IT infrastructure and information security. Aged-old assumptions underlying many business models no longer hold true as Web 3.0 tec hnology changes how we communicate and communications infrastructures. First, for the uninformed (count me in) – Web 1.0 – One-way Internet sites for commerce. 10M users. Gave birth to Amazon and other on-line retailers and information sites. Web 2.0 – Two-way conversations. 100M users. Gave birth to Facebook/Linked-in and collaboration. Web 3.0 – Real time instant communication. 1B users and rising. Started in 2006, it gave birth to Twitter, video, location-aware applications and cloud computing. So what? Web 3.0 will obsolete…