A great brand delivers a lot, not just to lovers of the brand but also to its owner. Consider Apple’s price premiums and multiple brand extensions beyond its initial MAC computers. GE Health, through its R&D and savvy acquisitions, built a compelling brand with huge scale versus niche competitors. Service, sales and pricing advantages result. Its scale buys market protection as well, as many start-ups exit with a GE acquisition. And who, as a TOM’s Shoes employee, wouldn’t feel proud, loyal and excited to go to work? But how do we measure a great brand and compare brands’ relative strengths? What levers must those who manage brands move through their actions and investments? Deborah Macinnis of USC described three factors creating brand admiration in her webinar for Marketing Science Institute. The talk introduced Macinnis’ new book Brand Admiration: Building a Business People Love….