Grrrrrr….. How often have you ended up raising your voice with a customer service representative or an automated voice system? It happens to me whenever the specifics of my situation fall outside a company’s “rules” for its software or front-line people. I for one get frustrated too often, my impatient self is ashamed to admit. Still I am not alone. Companies that reduce these jaw clenching moments can gain a leg up in the race for creating the best customer experience. My most recent example is a call to my 92-year-old (and getting mentally frail) mother’s bank. The PNC representative refused to turn on a feature that would let me (for mom) direct deposit payments into her caregivers’ banking accounts.  This refusal occurred despite my name being on the account and the bank having a record of my having my mother’s power of…