Burger King has struggled for years to capture market share from McDonalds. Let me propose a winning new business model for Burger King. While driving to Door County, Wisconsin for a short holiday, Nick and I stopped at a McDonalds to quench our thirst. I love McDonalds iced tea as the chain provides real lemons and the drink is always cold. Or so it used to be. Unfortunately, McDonalds replaced my usual 12-ounce plastic cup with a behemoth disposable cup containing more iced tea than I can drink in a day. The first sip confirmed my worst fears – there was so much iced tea in the container that I tasted no lemon, and the drink was on the warm side.  In this case, more product provided less consumer value. Far more important, the “32-ounce drinks for $1” promotion also reduces societal value,…