Leaders often fail to recognize the underlying facts that will transform their markets, which creates opportunities for disruptors who work 24/7/365 for a share of the leader’s business. The economy’s move from the Industrial Age to the Information Age created three new facts that leaders must heed. Let me use newspapers as an example of an industry that ignored facts at its peril. FACT: Digital technology allows the creation of the same benefits at a lower cost. All markets evolve to the lowest cost solution, period. So it’s no surprise that the lower-cost way of communicating information is dominating media markets. But newspapers did not heed the call. The Internet has demolished printing presses and scale economies as a barrier to entry into both sides of the newspaper business model (information for readers and an audience for advertisers), with new entrants offering opportunities…