With the New Year approaching, it’s time to rethink your organization’s culture and not just its goals. Here are best practices for leveraging your culture to create business success. Winnow your list of values Across the street from my house sits a welcoming red-tile-roofed Catholic grade school campus with bright white adobe walls. The children wear navy blue uniforms, and the well-kept Catholic Church at its center has the charm only decades can bestow. School leaders recently placed banners naming the school’s values on the wire-fenced wall enclosing the playground: Sharing Stewardship Respect Service Gratitude Empathy Cooperation Celebration Building peace The school has too many values! What is the essence of the culture the school is trying to create? I understand the fine-tuning the administrators sought to articulate – empathy is different than gratitude – but what is at the school’s core? What…
How Lyft can surpass Uber
My daughter, Lauren Christianson, does experiential marketing out of an agency (Cunning) in NYC, producing events for clients such as ride-share company Lyft, Uber’s main competitor. Experiential marketing immerses customers in the brand’s promise, such as Lyft’s fun and irreverent brand personality. This past Halloween, for example, Lauren used special effects make-up artists to transform actors in San Francisco and New York City into zombies. People could request Lyft Zombie Mode and have a zombie delivered to their gathering. Other recent work includes Lyft Ghost Mode, a promotion for the new Ghostbusters movie, where users could take a ride in an Ecto-1 vehicle. (See picture.) There was also Lyft Jazz Mode at the New Orleans Jazz and Heritage Festival, where riders could order a vehicle with live jazz musicians playing. Both companies are networks (also called two-sided markets) — digital platforms enabling individual…
Uber: A business model innovation that benefits and exploits
“Is the Uber disruption of local taxi and town-car markets a positive business model innovation for consumers?” a former colleague asked me. Uber, and its competitors Lyft and Sidecar, are disrupting the regulated taxi and limo-service markets by enabling ride-seekers to secure transit in privately owned cars using a mobile app. The entrepreneurs have used technology to both transform what has largely been a local market into a national/global market and dramatically improve customer service (e.g., automated billing, knowing potential drivers’ locations, cleaner cars, customer feedback on specific drivers, etc.). I am not in the least bit surprised about the emergence of Uber and its direct and indirect competitors (like Ridejoy, an on-line car pooling service). These disruptions demonstrate a number of consumer-friendly trends underway in our economy. Technology automates human tasks and makes markets more efficient and effective. Who needs friends–with-friends when…