Here’s the situation: Just sold my Wisconsin home, my car in Wisconsin is about to be sold and I’ve yet to purchase a new one in my new home state. So I’ll lack car insurance. I don’t want to pay my rental car company’s expensive insurance rates. My Wisconsin insurer can’t help me – they don’t do business in California. Who to call next? Of course! That clever Australian commonly known for his sage advice on car insurance. Never mind that he’s a lizard, and a cartoon, he’s a cracker-jack sales and service guy. I visualize his chartreuse coat and over-sized burgundy eyes first, then the name GEICO pops into my mind, true evidence of the power of effective advertising. GEICO has more than a well-known name and brand characters. It also has a largely on-line business for selling insurance, a business model…