Humanity generates as much data every two weeks as was generated from the dawn of civilization to 2003, according to Google’s Eric Schmidt.  Whether his estimate is exact or as some argue exaggerated, we do know that two weeks will fall to two minutes then two seconds as use of data begets more data. Understandably, companies have had an increasingly hard time getting past all this noise. In response, marketers initially shifted advertising dollars from traditional media (TV, print and radio) to digital advertising’s banner ads and more recently to Facebook’s, Twitter’s and Google’s personalized ads, many of them location dependent. But “smarter” marketing – as personalization is called – isn’t the solution according to Mark Fidelman, Fortune columnist, author of Socialized! and CEO of marketing consultancy Evolve! In his view, we increasingly tune out to digital ads just as we learned to…