All I wanted to do was change my Wall Street Journal digital Monday to Friday subscription back to a daily print subscription. Why? Because I found I was not reading enough of the business news as I had when the paper was physically delivered. I also wanted to retain my Saturday delivery subscription. Sounds easy to accomplish, yes? Four or five (can’t remember which) conversations later, I have effected the change. Why so many? Because the WSJ customer service functions are designed from the inside out to serve internal needs rather than from the outside in to serve customer needs. To make the change I needed to deal with three customer service groups: Saturday only Digital Daily print As I look at this list, I can envision the WSJ’s organizational structure and financial reports. Because of this business structure, I would have needed…