“Mass” was the economic drive of the last few decades. Mass markets replaced national markets, which had replaced local markets. Walk into any city’s retail centers and malls a decade ago, and they looked identical. Manufacturing automation and global supply chains made goods cheaper. Clothing, curtains, bedding, hairdryers, blenders … much of what we buy has become so cheap that we throw items away rather than repairing them. My seamstress, who has been in business some 40 years, cannot believe how poorly made clothes are today. And her comments refer to the pieces she is seeing, the ones worth repairing. True, cars are more expensive. But based on their quality, longevity, and performance, they are a hell of a lot cheaper than their predecessors considering lifetime costs. And have you noticed that they increasingly look alike? IKEA brought us furniture so cheap that…
We need more not less diversity training
President Trump has ordered Federal Agencies and their contractors (i.e., a significant percentage of American businesses) to halt diversity training that builds from Critical Race Theory. Words you are likely familiar with – such as unconscious bias – emerge from this theory, which argues that racism is ingrained in American society’s fabric and system, not merely in individual people. This system better explains societal outcomes than does individual behavior. Business is rightfully pushing back against Trump’s order, as efforts to encourage diversity and welcoming cultures have led to more successful talent attraction and retention and more innovative cultures. Trump’s action aims to appeal to his political base, and while it may be right politically, it is wrong on other levels. To understand, I encourage you to read Caste: The Origins of Our Discontents. In the book, Pulitzer Prize-winning author Isabel Wilkerson comments: “Caste…
You cannot manage your way out of a paradox
I’ve been thinking lately about how to balance two opposing goals. One is keeping our economy open so that we avoid a deep recession. The second is containing the COVID-19 Pandemic. Companies have these kinds of seemingly opposing conflicts. A decade ago, British Petroleum was balancing the need to increase oil production (through drilling at sea) with the need to protect water and workers. More recently, Boeing was balancing the need to get the 737Max to market at an attractive overall cost against the safety needs of travelers. In the early 2000s, the Boards of Directors of US banks wanted higher stock prices through growth in assets without depleting capital. We all know these balancing acts went awry because leaders pushed one goal at the expense of another, leading to major crises. Further, the solutions to these imbalances were all costly. Pushing up…
How to avoid reckless cost-cutting
The pandemic is forcing many companies to cut expenses. Many business crises require tightening the belt. But if you must cut costs, do so in the context of specific aims and criteria beyond helping the bottom line. Otherwise, you’ve reduced your future competitiveness. Case in point. Kraft. Kraft split itself into two businesses in 2012, one an international snack and confection foods company (Mondelēz International, Inc.) and the other (retaining the Kraft brand) the North American grocery item business, consisting of cheese, Oscar Mayer deli meats, etc. In 2015, Heinz acquired Kraft. Kraft Heinz’s share value has dropped by more than half since the merger. One would think that the synergies between the two grocery-channel based businesses would lead to rising value. What happened? The answer is simple. Kraft Heinz cut costs, then cut costs, then cut costs yet again in an attempt…
Changing times demand new questions and changing strategies
An environmental assessment is a critical part of any strategic planning process. Its purpose is to identify changes around your business that pose risks or opportunities for the business in light of its market position. The assessment follows the identification of Strengths and Weaknesses, creating the well-known SWOT Table. Too often, leadership teams forget the critical next step to the SWOT assessment – identifying the core strategic issues and questions facing the business. Richard Rumelt, a renowned strategist, argues in Good Strategy/Bad Strategy that “A strategy is a way through a difficulty, an approach to overcoming an obstacle, a response to a challenge” and a fresh way to build new competitive strength. Without identifying the strategic issues and challenges/opportunities, you bypass the thinking that can lead to an overarching strategy – a coherence of interdependent moves that together build success. For Walmart, the…