Publications
Kay has shared her knowledge of strategic thinking, planning and leadership through publications and through her monthly advice columns in the Wisconsin Business Journal and Madison Magazine.
Read some of Kay's published writings organized by subject here:
- What is strategy?
- Frameworks for making strategy decisions
- Business Model Innovation and Strategic Leadership Best Practices
- Organizational purpose, values, vision, and culture
- More general topics of interest to business leaders
- Madison Magazine articles
- Business Model Innovation Blog
Beyond Price
Differentiate Your Company In Ways That Really Matter provides a pragmatic step-by-step leadership team roadmap to business model innovation and the creation of sustainable advantage.
What is strategy?
Differentiation: What is it and why is it needed? Capital Region Business Journal, May 05 download pdf »
Core strategy decision one: What business are you in? Capital Region Business Journal, Jul 05 download pdf »
Core strategy decision two: Who is your target market? Capital Region Business Journal, Aug 05 download pdf »
Core strategy decision three: What is your differentiated value proposition? Capital Region Business Journal, Sep 05 download pdf »
Core strategy decision four: Why can you deliver on your value proposition better than your competition can? Capital Region Business Journal, Oct 05 download pdf »
Business model innovation: An example of the four core strategy decisions in action Capital Region Business Journal, Nov 05 download pdf »
Why relearn economics 101: the drivers of commodity markets? Capital Region Business Journal, Mar 06 download pdf »
Two business model mistakes to avoid Capital Region Business Journal, Apr 09 download pdf »
Frameworks for making strategy decisions
How to tread strategically in an industry consolidation Capital Region Business Journal, Apr 06 download pdf »
Why have a narrow target market? Capital Region Business Journal, Jun 06 download pdf »
Why have a broad target market? Capital Region Business Journal, Jul 06 download pdf »
Why reinvent your market exchange? Capital Region Business Journal, Sep 06 download pdf »
When a niche target market strategy works Capital Region Business Journal, Apr 07 download pdf »
When a multiple target market strategy works Capital Region Business Journal, Jun 07 download pdf »
How to compete on experience: Sundance Theater Capital Region Business Journal, Jul 07 download pdf »
Reinventing primary health care: an example of disruptive innovation Capital Region Business Journal, Jul 08 download pdf »
Why is it important to have a core competency? The story of Apple Capital Region Business Journal, Oct 08 download pdf »
Anticipating an uncertain future: Scenario-based planning Capital Region Business Journal, Dec 08 download pdf »
Business Model Innovation and Strategic Leadership Best Practices
Why make vital strategy decisions after annual planning? Capital Region Business Journal, Apr 05 download pdf »
Why create a board of directors? Capital Region Business Journal, Jun 05 download pdf »
Why have a market understanding process? Capital Region Business Journal, Dec 05 download pdf »
What is the strategic side of marketing? Capital Region Business Journal, Feb 06 download pdf »
Executive death: Can we each plan with the true end in mind? Capital Region Business Journal, May 06 download pdf »
How can you keep a 100-year old brand fresh? Capital Region Business Journal, Aug 06 download pdf »
The importance of getting the right people on the bus Capital Region Business Journal, Oct 06 download pdf »
When and why collaborate with outside competitors? Capital Region Business Journal, Nov 06 download pdf »
How to make sure a new business succeeds: nesting a business within a business Capital Region Business Journal, Jan 07 download pdf »
Leadership is anticipating the future Capital Region Business Journal, Feb 07 download pdf »
Why Wal-Mart lost Christmas 2006 Capital Region Business Journal, Mar 07 download pdf »
Managing the generational divide in the workplace: Manpower’s recommendations Capital Region Business Journal, May 07 download pdf »
Should you prune customers? The 80-20 rule in business to business markets Capital Region Business Journal, Sep 07 download pdf »
The role of strategic partnerships in your value chain Capital Region Business Journal, Oct 07 download pdf »
How to drive customer service excellence through front line employee flexibility: Hertz versus Avis Capital Region Business Journal, Jan 08 download pdf »
Why do companies die? Capital Region Business Journal, Feb 08 download pdf »
Why Starbucks stalled Capital Region Business Journal, Mar 08 download pdf »
When is it time for a CEO to hire a President? Capital Region Business Journal, Apr 08 download pdf »
How can you use the recession to improve your market position? Capital Region Business Journal, May 08 download pdf »
Dramatic improvement through system redesign: a PK-12 education example Capital Region Business Journal, Sep 08 download pdf »
Defining problems with a strategic lens Capital Region Business Journal, Jan 09 download pdf »
How to compete when price is king Capital Region Business Journal, Mar 09 download pdf »
Organizational purpose, values, vision, and culture
Why are vision and purpose so vital? Capital Region Business Journal, Jan 06 download pdf »
Why are values, purpose, and culture important? Capital Region Business Journal, Nov 07 download pdf »
Collaborative Culture: The Key to Cisco?s Growth Capital Region Business Journal, Feb 09 download pdf »
More general topics of interest to business
Resolving the US Economic Mess MIT Alumni Newsletter, Jan 00 link »
What is the risk in the US Supply Chain? Capital Region Business Journal, Dec 06 download pdf »
Controlling health care costs: Lessons from a Fortune 500 company Capital Region Business Journal, Aug 07 download pdf »
Recommendations to improve Wisconsin’s labor force Capital Region Business Journal, Dec 07 download pdf »
A CMO's Most Valuable Role: Innovating your Business Model Marketing Magnified, Mar 09 link »
Why Madison will benefit from federal research stimulus funds Capital Region Business Journal, May 09 download pdf »
Madison Magazine articles
What is a new progressive? Madison Magazine, May 04 download pdf »
Madison's business climate Madison Magazine, Jul 04 download pdf »
Madison's business climate Madison Magazine, Nov 04 download pdf »
Madison's business climate Madison Magazine, Feb 05 download pdf »
Biases about government and business Madison Magazine, Jun 05 download pdf »
Need for University of Wisconsin Madison support Madison Magazine, Sep 05 download pdf »
Corporate Social Responsibility Madison Magazine, Jan 06 download pdf »
Collaboration Madison Magazine, Apr 06 download pdf »
The need for political involvement Madison Magazine, Sep 06 download pdf »
Wisconsin's economic policy advice Madison Magazine, Dec 06 download pdf »
Problems with high school Madison Magazine, Oct 07 download pdf »
Sabatticals Madison Magazine, Feb 08 download pdf »
You can improve troubled grade schools Madison Magazine, Oct 08 download pdf »
