Beyond Price: Differentiate Your Company in Ways that Really Matter
For more than 25 years, MIT-trained economist and strategist Kay Plantes has helped leaders like you see their organization and markets through a new lens, think and lead strategically, and realize new growth opportunities.
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Co-author Robert Finfrock's business is just one of many case studies in Beyond Price. By totally integrating architecture, engineering, general contracting and precast concrete manufacturing within one firm, he has created a company that is totally unique in the construction industry and is dominating his chosen markets.
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"I read it (Beyond Price) with a growing sense of unease over how we delude ourselves into thinking that we are acting strategically, when really we are operating at varying levels of the tactical. You can't read this book without pausing to think hard about what business you are really in, and, more important, how you create the culture and processes with your team where that question is systematically, relentlessly examined. This book is one of those rare cold slaps to the face, and for business unit leaders, not to be missed (except, hopefully, by my competitors!)."
— Global biotech company general manager
The Beyond Price Business Model Innovation Process
Every industry has its Walmart. If you can’t or don’t want to be your industry’s Walmart, becoming its Sears or K-Mart could be fatal. In today’s commoditized business climate, business model innovation is essential.
Beyond Price's holistic and rigorous step-by-step guide uniquely identifies and integrates best practices in business model strategy and change management – arming your team with a methodology needed to innovate your business model. With Beyond Price as your guide, you’ll build a differentiated business model, offering a compelling and hard-to- copy value-promise, new growth platforms and best-in-industry operating profits.
Beyond Price is far more than a business model canvas. It is a step-by-step deep, methodical process to innovate your business model. While others present their business model canvas as a process, what they are really doing is providing extensive explanations about each component of a business model. But the “ how” and “ where” to get good content for each part of the canvas is what distinguishes Beyond Price.
What will your team gain from Beyond Price?
The explanation of economic dynamics gets leadership teams admitting their role in commoditization, thus supporting the business model work to escape commodity status.
The strategic assessment step makes the required data gathering organized, clearer and filled with options for breadth or depth, depending on what you already know.
The output of each session is not only used as the springboard for new business model ideas but also helps leaders anticipate and address resistance to change.
The business model execution step explains how to align a long-term strategy with 3-year goals and annual operational planning, creating aligned planning that speeds execution enhances its success.
Whether you’re doing B2C or B2B strategic planning, branding, or trying to get at the root cause for underperformance, Beyond Price will be the one book you regularly turn to for wisdom, confidence and solutions.
