Beyond Price: Differentiate Your Company in Ways that Really Matter
For more than 25 years, MIT-trained economist and strategist Kay Plantes has helped leaders like you see their organization and markets through a new lens, think and lead strategically, and realize new growth opportunities.
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Co-author Robert Finfrock's business is just one of many case studies in Beyond Price. By totally integrating architecture, engineering, general contracting and precast concrete manufacturing within one firm, he has created a company that is totally unique in the construction industry and is dominating his chosen markets.
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"I read it (Beyond Price) with a growing sense of unease over how we delude ourselves into thinking that we are acting strategically, when really we are operating at varying levels of the tactical. You can't read this book without pausing to think hard about what business you are really in, and, more important, how you create the culture and processes with your team where that question is systematically, relentlessly examined. This book is one of those rare cold slaps to the face, and for business unit leaders, not to be missed (except, hopefully, by my competitors!)."
— Global biotech company general manager
The Beyond Price Business Model Innovation Process
Is price competition pulling you and your business down, and not just its profits?
In today's copycat economy, escaping the gravity-like pull of rapid commoditization requires a lot more than product innovation.
Beyond Price's holistic step-by-step guide uniquely identifies and integrates best practices in strategy and change management - including leadership, business model innovation, operational execution, and culture - to help you create sustainable advantages and earn price premiums across your offerings.
With Beyond Price's pragmatic advice, you will transform your business model and fully realize the ample growth opportunities that a unique business model provides.
Every industry has its Walmart. If you can’t or don’t want to be your industry’s Walmart, becoming its Sears or K-Mart could be fatal. In today’s commoditized business climate, business model innovation is essential.
With Beyond Price as your guide, you’ll build a differentiated business model, offering a compelling and hard-to-copy value-promise, new growth platforms and best-in-industry operating profits.
Whether you’re doing B2C or B2B strategic planning, branding, or trying to get at the root cause for underperformance, Beyond Price will be the one book you regularly turn to for wisdom, confidence and solutions.
