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 Kay Plantes is an MIT-trained economist, business strategy consultant, columnist and author. Business model innovation, strategic leadership and smart economic policies are her professional passions. A former Madison, WI resident, Kay now resides in San Diego, CA. The views on her blog are not those of her employer, IBM.
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January 6th, 2012
Entering 2012, leadership teams are hotly debating social media. How should we use it? How might it shape markets? Will we lose control of our brand image? And, what policies should we adopt for its use? Into this mix, Anthony Bradley and Mark McDonald thankfully remind C-Suite leaders that social media “is a means to [...] |
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