Photograph of Kay Plantes

Kay Plantes is an MIT-trained economist, business strategy consultant, columnist and author. Business model innovation, strategic leadership and smart economic policies are her professional passions. She resides in Madison, Wisconsin and Oslo, Norway.

Plantes Company

August 30th, 2010

Smart strategy challenges conventional thinking

Read any business magazine and you’ll discover a multitude of examples of companies that secured profitable, growing market positions because their visionary leaders challenged the conventional rules of how an industry works. The leaders’ fresh perspectives resulted in winning business model innovations in industry after industry. Netflix ousts Blockbuster. Starbucks creates a rapidly growing revenue [...]


August 26th, 2010

Intuition Advances Business Model Strategy

A National Public Radio story this week concerned Ludo Lefebvre, a successful Los Angeles chef who got cold feet after leaving established restaurants to create his own. With two Mobil 5-star ratings on his resume, $2 million in investor support and a weariness from working for bosses, why did Lefebvre change his plans? His gut [...]


August 17th, 2010

Business Model Strategy Built on Collaboration Succeeds

Two vastly different news stories, one about Alzheimer’s and the other about dollar stores, together convey an important strategic leadership lesson about the importance of alignment with partners in achieving an organization’s goals. Dollar stores (Dollar General, Family Dollar Stores and Dollar Trees) are growing rapidly at the expense of Walmart. Recently the dollar stores [...]


August 11th, 2010

Technology Strategy as Part of Larger Business Model Strategy

A potential client in a technology industry called me with an all-too-familiar story about his privately held company: • Established decades ago as a niche technology company • Successfully executed many technology evolutions and disruptions • Earned price premiums for decades due to outstanding service and quality • Survived the 2008 decline – hardest years [...]


August 5th, 2010

Trends That Should Shape Business Model Strategy

In the 1980s I had the privilege of working closely with consultants from McKinsey & Company, strategy partners to many Fortune 1000 firms and global non-profits. McKinsey’s value promise in a nutshell is, “We’ll help you reshape your industry to your advantage.” McKinsey recently released a report on mega-trends that will shape markets. It’s essential [...]


July 27th, 2010

Apple’s Business Model Lesson

The blogosphere is aflutter with talk on Apple’s recent customer satisfaction issues linked to the new iPhone 4’s antenna design. A quiet whisper turned into thunderous noise once Consumer Reports decided to not recommend the phone because calls are dropped if the antenna is covered while in use (for example, by the user’s hand holding [...]


July 2nd, 2010

Business Model Innovation Successful for Finfrock Enterprises

I spoke with Robert Finfrock this week. His company, Finfrock Enterprises, is featured in the introduction to my book, Beyond Price, for how it escaped the ruthless construction industry competition. Bob transformed what had become a commoditized business into a one-of-a-kind business selling its services at a premium. The financial and enjoyment returns have been [...]


July 1st, 2010

Business Model Innovation That’s Good for Kids

The best products and businesses solve problems otherwise left unaddressed. Customers and owners win as a result. Vidalias onions provide this week’s example of a business model innovation with the potential to solve an important problem. Any mother can speak eloquently about the challenges of getting her child to eat healthy foods, with vegetables the [...]


June 23rd, 2010

Business Model Innovation and Sustainability

For decades, corporate social responsibility has been managed by most CEOs as a Pubic Relations activity, financed through philanthropy and Marketing Department budgets, rather than as a core principle guiding decision-making. What a loss to companies, consumers, the environment and communities. Those few companies who were early adopters of sustainability as a business practice versus [...]


June 17th, 2010

DELL and The Emperor’s Clothing

I’d never have bet that the US Security and Exchange Commission, the team fooled needlessly by Ponzi-scheme artist Madoff and others, would become the brave kid in the crowd to scream, “The Emperor is naked!” In accusing Dell and its CEO of negligence-based fraud, the reality of Dell’s broken business model becomes clear to all. [...]