Photograph of Kay Plantes

Kay Plantes is an MIT-trained economist, business strategy consultant, columnist and author. Business model innovation, strategic leadership and smart economic policies are her professional passions. A former Madison, WI resident, Kay now resides in San Diego, CA. The views on her blog are not those of her employer, IBM.

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May 22nd, 2013

How business models shape customer experience – a tale of two brands

  US Airways and Kimpton Hotels both compete in very crowded market spaces where price can make the difference in a consumer’s final selection.  But one of them knows how to move beyond price to compete on experience and the other doesn’t. On a recent trip to NYC, I flew on US Air because it [...]


March 27th, 2013

A better business model for banks

What to do about US banks that are too big to fail, to regulate, to understand, to manage or, given their importance in national income growth, to compromise their ability to grow?  Two solutions are on the table: one high in regulation and the other high in disruption. Both aim to remedy the US taxpayer [...]


February 6th, 2013

Why Microsoft should have bought HP to save Windows

It came as no surprise to many analysts that Microsoft has had a disappointing few months, with very slow holiday sales of its Surface tablet and continuing tepid-at-best reviews of Windows 8.  PCs and Windows software are in trouble – so much so that Microsoft is investing billions to prop up one of its channels [...]


January 21st, 2013

Alignment builds a winning brand and business model for XIAMETER®

Brand trust is harder to earn in today’s economy? The pressure to cut costs makes delivering day after day on promised benefits more challenging. Social media creates messages that listeners deem more reliable than your own. And retaining meaningful and hard-to-copy differentiation has become more challenging in our copycat global economy. Silicon leader Dow Corning [...]


January 9th, 2013

The high price of profits from many business models

As a budding economist, I was initially awed by the market mechanism: the invisible hand that encourages innovation and leads companies to efficiency levels that grow our nation’s wealth.  Observing underlying economic principles at work never ceased to amaze me as a college or graduate student. My learning journey in economics was not unlike that [...]


December 5th, 2012

John Deere – Branding and business models at their best

The most powerful brands offer more than a unique, hard-to-copy and relevant value promise embracing both tangible and emotional benefits. They are also about more than the brand’s personality, although I will admit to loving beer brand Dos Equis “most interesting man in the world” personality. The best brands appeal to a shared aspiration that [...]


October 4th, 2012

The yin and yang of business model innovation

The following quote (courtesy of a blog post by Esther Dyson, savvy internet investor) should be posted on billboards next to every large company, especially in Japan where once-great electronics giants face the Herculean challenge of reversing an accelerating decline. “Without order, planning, predictability, central control, accountancy, instructions to underlings, obedience, discipline — without these [...]


August 29th, 2012

Does your business model strategy recognize the facts?

Leaders often fail to recognize the underlying facts that will transform their markets, which creates opportunities for disruptors who work 24/7/365 for a share of the leader’s business. The economy’s move from the Industrial Age to the Information Age created three new facts that leaders must heed. Let me use newspapers as an example of [...]


August 16th, 2012

Product-Service Business Model Best Practices

I had occasion this week to look through a number of business-to-business manufacturers’ websites and noted the growing role of services in company offerings. Some services link directly to the products (e.g., financing or warranty services). Others are complementary – e.g., “buy our power generation products and our service team will help you minimize your [...]


July 12th, 2012

Are your business model decisions aligned?

I had occasion this week to look at a number of different frameworks containing questions that help you design and innovate business models, each one developed by an insightful strategist and each offering advantages. While they varied in details, there was a singular logic that leaders, charged with ensuring their company is competing with winning [...]