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 Kay Plantes is an MIT-trained economist, business strategy consultant, columnist and author. Business model innovation, strategic leadership and smart economic policies are her professional passions. A former Madison, WI resident, Kay now resides in San Diego, CA. The views on her blog are not those of her employer, IBM.
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September 9th, 2010
Baby carrot farmers are attempting to transform their vegetable into a daring, naughty snack food. The tiny orange roots are now branded Baby Carrots Rock. New packaging, bold ads and social media are part of a $25M marketing campaign. Two young entrepreneurs start College Hunks Hauling Junk, differentiating the experience they offer from what you’d [...] |
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3525 Del Mar Heights Road #397
San Diego, CA. 92130-2122 (mobile) 608.628.3332  Find Kay on LinkedIn  Copyright © 2013 Business Model Innovation - All Rights Reserved |
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