Never let market size fool you into making a misconceived target market choice. Social media pioneer Ning wisely gave up its Facebook-inspired dream of success with millions of consumers to serve a much smaller set of business customers instead. In making the change, its customer base grew from 17,000 to over 100,000 according to Fortune [...]

A potential client in a technology industry called me with an all-too-familiar story about his privately held company: • Established decades ago as a niche technology company • Successfully executed many technology evolutions and disruptions • Earned price premiums for decades due to outstanding service and quality • Survived the 2008 decline – hardest years [...]

The blogosphere is aflutter with talk on Apple’s recent customer satisfaction issues linked to the new iPhone 4’s antenna design. A quiet whisper turned into thunderous noise once Consumer Reports decided to not recommend the phone because calls are dropped if the antenna is covered while in use (for example, by the user’s hand holding [...]

If you need a differentiated, superior value promise to win customers’ votes, how do you know when your value promise is no longer working and business model innovation is called for? Make sure you measure repeat purchases, your consideration rates and your win rates. Discover where you’re losing business and why you’re losing business, as [...]

Image by Calidonia via Flickr “When the tide goes out, you see who is standing naked.” (Warren Buffet) When Joseph Schumpeter described capitalism as creative destruction, he was talking about business model innovation.  New or transformed companies take the place of companies that are lethargic due to size-induced bureaucracy or over-confidence. This transition, Schumpeter argued, [...]